PM Society Award
Bronze - Patient support craft
Xolair Paediatrics
Xolair is an injectable prescription medicine used to treat moderate to severe persistent asthma in patients aged 6 or older.
The ask
The previous materials lacked personality and didn’t resonate with 11 year olds, so the ask was to update the UK treatment materials using relevant insights and produce a creative concept that was relatable and positive for a 11 year old patient.
The solution
Using insights direct from the target market, we created Own Your Story. Taking inspiration from relevant social media platforms, owning your story was something positive and subtly relatable to social media, but instilled into printed diary and information booklets. The illustrative style also resembled social media stickers that 11 year olds use on their ‘digital stories’ on a daily basis, keeping the content relevant and entertaining. Pages were kept engaging by tailoring each spread using a different illustration relating back to the page subject.