Background & Ask
Genera is a luxury cigar casing company based in Manchester, UK. The casings are produced using F1 grade aluminium and encased in a wooden matte box, with retail starting at £1000. I was approached to create a brand concept and mantra that reflected the heritage, luxury and distinctiveness of the product itself.
Solution
The brand created embeds the tradition and contemporary thinking the client wanted the company to represent. It represents contemporary upper-class, but respecting the values and traditions embedded in the history of cigar smoking.