Branding / Digital Design
Adidas Festival of Sport is designed to encourage a broad spectrum of people, professionals to amateurs, to get involved in a range of different sports they may or may not have participated in before.
We were asked to come up with a branding concept that encapsulated the spirit of the sporting world and could be rolled out across multiple channels. The colour scheme and logo lockup take influence from a traditional stopwatch, utilising the blue from the illuminated backlight and the typography from the digital face. Using this style allowed us to be athlete neutral and was something that every participant could relate to at some point in their life.