Branding/Art Direction/Web Design
Full re-brand of the gelato company based in New York and Bologna. The company prides itself on its unmatched techniques and quality ingredients that are always 100% organic and packed with creamy flavours.
I wanted the brand identity to represent the richness in quality ingredients, but also their combination of creamy Italian gelato with unique, fruitful flavours. I did this by shaping the ‘m’o’ in two parts. The ‘m’ representing traditional creamy scoops of gelato and the ‘‘o’ representing the fruitful, organic flavours. To emphasise this further, I used one colour for the primary palette that reflected what the brand mark was communicating; organic, fruitful and inventive.
Collateral included logo, website, business cards, menus, vehicles and store fronts. Previously named ‘La Cremeria’, the Manhattan stores continue to be one of the most popular gelato companies in Manhattan.