Art Direction / Design / TV & Social
Creative lead on Q1 multi-channel campaign. The Myprotein range of sports nutrition is loved by over 12 million active people. But to widen the brand awareness, we needed to convince the sceptics who don’t believe in sports nutrition that Myprotein is the one for them.
The Approach
We focused on product benefits to explain how Myprotein will increase their all round sporting performance by fuelling their ambition and helping them go further, work harder and achieve more. To educate the audience, we split our nutrition categories into 5 key areas: Energy, performance, recovery, snack on track and kickstart. The VOD combined all of these elements, with the social content being split into the 5 target areas. It’s educational, informational and inspirational.
Results
750,000+ impressions in first 7 days (Sky Adsmart, Feb. 2021)
Highest ever performing Myprotein VOD